UnBranding: 100 pelajaran branding di era disruptif

Judul asli: UnBranding: 100 branding lessons for the age of disruption, New Jersey: John Wiley, 2018

Brand marketing : building winning, brand strategies that deliver value and c…

Edisi

-

ISBN/ISSN

0-8442-3476-1

Deskripsi Fisik

xv, 210p. : ilus., indeks; 23x17 cm

Judul Seri

-

No. Panggil

658.827 WEI b

Aura merek: 7 langkah membangun merek yang kuat

Bibliografi p.159-160

Strategic brand management : building, measuring, and managing brand equity

Dilengkapi dengan best practice cases in branding

Best practice cases in branding : lessons from the worlds strongest brands

Sertaan dari buku: Strategic brand managementBibliografi p. 287-288

Brand manager essentials - 1: best practice brand management. do best

Edisi

-

ISBN/ISSN

978-979-493-822-5

Deskripsi Fisik

xv, 33p.; 21x14 cm

Judul Seri

-

No. Panggil

658.827 MUA b

Strategic brand management : creating, and sustaining brand equity long term

Edisi

-

ISBN/ISSN

81-7554-109-1

Deskripsi Fisik

443p. : ilus., indeks; 23x15 cm

Judul Seri

-

No. Panggil

658.827 KAP s

Strategi semut melawan gajah: untuk membangun brand personal, produk,dan peru…

Edisi

-

ISBN/ISSN

978-979-22-9387-6

Deskripsi Fisik

xi, 170 hlm.: bibl., ilus.; 20x13 cm

Judul Seri

-

No. Panggil

658.827 RAN s

Managing brand equity : capitalizing on the value of a brand name

Edisi

-

ISBN/ISSN

0-02-900101-3

Deskripsi Fisik

xiii, 299p. : iulus, indeks; 23 cm

Judul Seri

-

No. Panggil

658.827 AAK m

Strategi menaklukkan pasar : melalui riset ekuitas dan perilaku merek

Edisi

-

ISBN/ISSN

979-686-387-1

Deskripsi Fisik

viii, 196p. : ilus.; 23x15 cm

Judul Seri

-

No. Panggil

658.827 DUR s