Gaya APA
Kapferer, Jean-Noel. (2000).
Strategic brand management : creating, and sustaining brand equity long term .
New Delhi:
Kogan Page.
Gaya Chicago
Kapferer, Jean-Noel.
Strategic brand management : creating, and sustaining brand equity long term.
New Delhi:
Kogan Page,
2000.
Buku.
Gaya MLA
Kapferer, Jean-Noel.
Strategic brand management : creating, and sustaining brand equity long term.
New Delhi:
Kogan Page,
2000.
Buku.
Gaya Turabian
Kapferer, Jean-Noel.
Strategic brand management : creating, and sustaining brand equity long term.
New Delhi:
Kogan Page,
2000.
Buku.