Gaya APA
Keller, Kevin Lane. (2003).
Strategic brand management : building, measuring, and managing brand equity (2e).
New Jersey:
Prentice Hall.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
2e
New Jersey:
Prentice Hall,
2003.
Buku.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
2e
New Jersey:
Prentice Hall,
2003.
Buku.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
2e
New Jersey:
Prentice Hall,
2003.
Buku.