Gaya APA

Aaker, David A. (1991). Managing brand equity : capitalizing on the value of a brand name . New York: The The Free Press.

Gaya Chicago

Aaker, David A. Managing brand equity : capitalizing on the value of a brand name. New York: The The Free Press, 1991. Buku.

Gaya MLA

Aaker, David A. Managing brand equity : capitalizing on the value of a brand name. New York: The The Free Press, 1991. Buku.

Gaya Turabian

Aaker, David A. Managing brand equity : capitalizing on the value of a brand name. New York: The The Free Press, 1991. Buku.