Brand management and strategy

Edisi

-

ISBN/ISSN

979-731-841-9

Deskripsi Fisik

vii, 140p.; 28x19 cm

Judul Seri

-

No. Panggil

658.827 TJI b

Big brands big trouble : lessons learned the hard way

Edisi

-

ISBN/ISSN

0-471-41432-8

Deskripsi Fisik

x, 223p. : ilus., indeks; 24x16 cm

Judul Seri

-

No. Panggil

658.827 TRO b

Branding in Asia : the creation, development and management of Asia brands fo…

Edisi

-

ISBN/ISSN

0-471-83576-5

Deskripsi Fisik

xii, 261p.; indeks

Judul Seri

-

No. Panggil

658.827 TEM b

The corporate brand

Bibliografi p. 172-179

Harvard business review on brand management

Edisi

-

ISBN/ISSN

1-57851-144-5

Deskripsi Fisik

v, 204p. : indeks; 21x14 cm

Judul Seri

-

No. Panggil

658.827 HAR

Eating the big fish : how challenger brands, can compete against, brand leaders

Edisi

-

ISBN/ISSN

0-471-24209-8

Deskripsi Fisik

xvii, 286p. : ilus., indeks; 24x16 cm

Judul Seri

-

No. Panggil

658.827 MOR e

Brand spirit : how cause related marketing builds brands

Edisi

-

ISBN/ISSN

0-471-98776-X

Deskripsi Fisik

xiv, 281p. : ilus., indeks; 23x16 cm

Judul Seri

-

No. Panggil

658.827 PRI b

What makes winning brands different : the hidden method behind the worlds mos…

Edisi

-

ISBN/ISSN

0-471-72025-9

Deskripsi Fisik

xvi, 221p. : ilus., indeks; 24x16 cm

Judul Seri

-

No. Panggil

658.827 BUC w

Romancing the customer : maximizing brand vaue through powerful relationship …

Edisi

-

ISBN/ISSN

0-471-84615-5

Deskripsi Fisik

xii, 211p. : ilus. indeks; 23x16 cm

Judul Seri

-

No. Panggil

658.827 TEM r

Building brand Identity : a strategy for success in a hostile marketplace

Bibliografi p. 325