Gaya APA
Morgan, Adam. (1999).
Eating the big fish : how challenger brands, can compete against, brand leaders .
New York:
John Wiley.
Gaya Chicago
Morgan, Adam.
Eating the big fish : how challenger brands, can compete against, brand leaders.
New York:
John Wiley,
1999.
Buku.
Gaya MLA
Morgan, Adam.
Eating the big fish : how challenger brands, can compete against, brand leaders.
New York:
John Wiley,
1999.
Buku.
Gaya Turabian
Morgan, Adam.
Eating the big fish : how challenger brands, can compete against, brand leaders.
New York:
John Wiley,
1999.
Buku.