Gaya APA
Belch, G, E., Belch, M, A. (2024).
Advertising and Promotion: an integrated marketing communication perspective (13 e).
New York:
McGraw Hill.
Gaya MLA
Belch, George, E.., Belch, Michael, A.
"Advertising and Promotion: an integrated marketing communication perspective".
13 e
New York:
McGraw Hill,
2024.
Buku.