Gaya APA

Kotler, Philip, Armstrong, Gary. (2016). Principles of marketing (16e). Boston: Pearson Education.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. 16e Boston: Pearson Education, 2016. Buku.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. 16e Boston: Pearson Education, 2016. Buku.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. 16e Boston: Pearson Education, 2016. Buku.