Gaya APA

Arens, William F, Weigold, Michael F, Arens, Christian. (2013). Contemporary advertising and integrated marketing communications (14e). New York: McGraw-Hill.

Gaya Chicago

Arens, William F, Weigold, Michael F, Arens, Christian. Contemporary advertising and integrated marketing communications. 14e New York: McGraw-Hill, 2013. Buku.

Gaya MLA

Arens, William F, Weigold, Michael F, Arens, Christian. Contemporary advertising and integrated marketing communications. 14e New York: McGraw-Hill, 2013. Buku.

Gaya Turabian

Arens, William F, Weigold, Michael F, Arens, Christian. Contemporary advertising and integrated marketing communications. 14e New York: McGraw-Hill, 2013. Buku.