Gaya APA
Piercy, N, F., Cravens, D, W.
(2003).
Strategic marketing [CD]
(
7e)
.
Boston:
McGraw-Hill.
Gaya MLA
Piercy, Nigel, F., Cravens, David, W..
"Strategic marketing [CD]".
7e
Boston:
McGraw-Hill,
2003.
CD ROM.