Gaya APA

Zeithaml, Valarie A, Bitner, Mary Jo. (2003). Service marketing : integrating customer focus across the firm (3e). Boston: McGraw Hill.

Gaya Chicago

Zeithaml, Valarie A, Bitner, Mary Jo. Service marketing : integrating customer focus across the firm. 3e Boston: McGraw Hill, 2003. Buku.

Gaya MLA

Zeithaml, Valarie A, Bitner, Mary Jo. Service marketing : integrating customer focus across the firm. 3e Boston: McGraw Hill, 2003. Buku.

Gaya Turabian

Zeithaml, Valarie A, Bitner, Mary Jo. Service marketing : integrating customer focus across the firm. 3e Boston: McGraw Hill, 2003. Buku.