Gaya APA

Walker, Orville C, Boyd, Harper W. (1995). Marketing management : a strategic approach with a global orientation (2e). Chicago: Irwin.

Gaya Chicago

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 2e Chicago: Irwin, 1995. Buku.

Gaya MLA

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 2e Chicago: Irwin, 1995. Buku.

Gaya Turabian

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 2e Chicago: Irwin, 1995. Buku.