Gaya APA

Perreault, William D, McCarthy, E. Jerome. (1993). Basic Marketing : a global managerial approach (11e). Burr Ridge, Illinois: Irwin.

Gaya Chicago

Perreault, William D, McCarthy, E. Jerome. Basic Marketing : a global managerial approach. 11e Burr Ridge, Illinois: Irwin, 1993. Buku.

Gaya MLA

Perreault, William D, McCarthy, E. Jerome. Basic Marketing : a global managerial approach. 11e Burr Ridge, Illinois: Irwin, 1993. Buku.

Gaya Turabian

Perreault, William D, McCarthy, E. Jerome. Basic Marketing : a global managerial approach. 11e Burr Ridge, Illinois: Irwin, 1993. Buku.