Gaya APA

Kotler, Philip, Armstrong, Gary. (1993). Marketing : an introduction (3e). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Marketing : an introduction. 3e New Jersey: Prentice Hall, 1993. Buku.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Marketing : an introduction. 3e New Jersey: Prentice Hall, 1993. Buku.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Marketing : an introduction. 3e New Jersey: Prentice Hall, 1993. Buku.