Gaya APA

Lancaster, Geoffrey, Massingham, Laster. (1993). Essential of marketing : text and cases (2e). London: McGraw Hill.

Gaya Chicago

Lancaster, Geoffrey, Massingham, Laster. Essential of marketing : text and cases. 2e London: McGraw Hill, 1993. Buku.

Gaya MLA

Lancaster, Geoffrey, Massingham, Laster. Essential of marketing : text and cases. 2e London: McGraw Hill, 1993. Buku.

Gaya Turabian

Lancaster, Geoffrey, Massingham, Laster. Essential of marketing : text and cases. 2e London: McGraw Hill, 1993. Buku.