Gaya APA

Perreault, William D, McCarthy, E. Jerome. (1991). Essential of marketing (5e). Homewood, Illinois: Irwin.

Gaya Chicago

Perreault, William D, McCarthy, E. Jerome. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.

Gaya MLA

Perreault, William D, McCarthy, E. Jerome. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.

Gaya Turabian

Perreault, William D, McCarthy, E. Jerome. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.