Gaya APA
Kotler, Philip. (1988).
Marketing management and strategy : A reader (4e).
New Jersey:
Prentice Hall.
Gaya Chicago
Kotler, Philip.
Marketing management and strategy : A reader.
4e
New Jersey:
Prentice Hall,
1988.
Buku.
Gaya MLA
Kotler, Philip.
Marketing management and strategy : A reader.
4e
New Jersey:
Prentice Hall,
1988.
Buku.
Gaya Turabian
Kotler, Philip.
Marketing management and strategy : A reader.
4e
New Jersey:
Prentice Hall,
1988.
Buku.