Gaya APA
Cravens, David W, Lamb, Charles W. (1998).
Strategic marketing management : cases (6e).
Boston:
McGraw-Hill.
Gaya Chicago
Cravens, David W, Lamb, Charles W.
Strategic marketing management : cases.
6e
Boston:
McGraw-Hill,
1998.
Buku.
Gaya MLA
Cravens, David W, Lamb, Charles W.
Strategic marketing management : cases.
6e
Boston:
McGraw-Hill,
1998.
Buku.
Gaya Turabian
Cravens, David W, Lamb, Charles W.
Strategic marketing management : cases.
6e
Boston:
McGraw-Hill,
1998.
Buku.