Gaya APA

Peter, J. Paul, Olson, Jerry C. (1999). Consumer behavior and marketing strategy (5e). Boston: McGraw Hill.

Gaya Chicago

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 5e Boston: McGraw Hill, 1999. Buku.

Gaya MLA

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 5e Boston: McGraw Hill, 1999. Buku.

Gaya Turabian

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 5e Boston: McGraw Hill, 1999. Buku.