Gaya APA

Assael, Henry. (1995). Consumer behavior and marketing action (5e). Cincinnati: South Western.

Gaya Chicago

Assael, Henry. Consumer behavior and marketing action. 5e Cincinnati: South Western, 1995. Buku.

Gaya MLA

Assael, Henry. Consumer behavior and marketing action. 5e Cincinnati: South Western, 1995. Buku.

Gaya Turabian

Assael, Henry. Consumer behavior and marketing action. 5e Cincinnati: South Western, 1995. Buku.