Gaya APA

Kotler, Philip, Armstrong, Gary. (2010). Principles of marketing (13e). New Jersey: Pearson Education.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. 13e New Jersey: Pearson Education, 2010. Buku.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. 13e New Jersey: Pearson Education, 2010. Buku.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. 13e New Jersey: Pearson Education, 2010. Buku.