Gaya APA

Arnold, David. (1993). The Handbook of brand management . Massachusetts: Addison Wesley.

Gaya Chicago

Arnold, David. The Handbook of brand management. Massachusetts: Addison Wesley, 1993. Buku.

Gaya MLA

Arnold, David. The Handbook of brand management. Massachusetts: Addison Wesley, 1993. Buku.

Gaya Turabian

Arnold, David. The Handbook of brand management. Massachusetts: Addison Wesley, 1993. Buku.