Gaya APA
Engel, James F, Warshaw, Martin R. (1999).
Promotional strategy : managing the marketing communications process (8e).
Boston:
McGraw Hill.
Gaya Chicago
Engel, James F, Warshaw, Martin R.
Promotional strategy : managing the marketing communications process.
8e
Boston:
McGraw Hill,
1999.
Buku.
Gaya MLA
Engel, James F, Warshaw, Martin R.
Promotional strategy : managing the marketing communications process.
8e
Boston:
McGraw Hill,
1999.
Buku.
Gaya Turabian
Engel, James F, Warshaw, Martin R.
Promotional strategy : managing the marketing communications process.
8e
Boston:
McGraw Hill,
1999.
Buku.