Gaya APA

Boyd, Harper W, Walker, Orville C. (1998). Marketing management : a strategic approach with a global orientation (3e). Boston: Irwin.

Gaya Chicago

Boyd, Harper W, Walker, Orville C. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.

Gaya MLA

Boyd, Harper W, Walker, Orville C. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.

Gaya Turabian

Boyd, Harper W, Walker, Orville C. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.