Gaya APA

Belch, George E, Belch, Michael A. (1998). Advertising and promotions : an integrated markting communications perspective (4e). Boston: Irwin.

Gaya Chicago

Belch, George E, Belch, Michael A. Advertising and promotions : an integrated markting communications perspective. 4e Boston: Irwin, 1998. Buku.

Gaya MLA

Belch, George E, Belch, Michael A. Advertising and promotions : an integrated markting communications perspective. 4e Boston: Irwin, 1998. Buku.

Gaya Turabian

Belch, George E, Belch, Michael A. Advertising and promotions : an integrated markting communications perspective. 4e Boston: Irwin, 1998. Buku.