Gaya APA

Wells, William, Burnett, John. (1998). Advertising : principles and practice (4e). London: Prentice Hall.

Gaya Chicago

Wells, William, Burnett, John. Advertising : principles and practice. 4e London: Prentice Hall, 1998. Buku.

Gaya MLA

Wells, William, Burnett, John. Advertising : principles and practice. 4e London: Prentice Hall, 1998. Buku.

Gaya Turabian

Wells, William, Burnett, John. Advertising : principles and practice. 4e London: Prentice Hall, 1998. Buku.