Gaya APA

Peter, J. Paul, Olson, Jerry C. (1996). Consumer behavior and marketing strategy (4e). Chicago: Irwin.

Gaya Chicago

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 4e Chicago: Irwin, 1996. Buku.

Gaya MLA

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 4e Chicago: Irwin, 1996. Buku.

Gaya Turabian

Peter, J. Paul, Olson, Jerry C. Consumer behavior and marketing strategy. 4e Chicago: Irwin, 1996. Buku.