Gaya APA

Jain, Subhash C. (1993). Marketing planning and strategy (4e). Cincinnati, Ohio: South Western.

Gaya Chicago

Jain, Subhash C. Marketing planning and strategy. 4e Cincinnati, Ohio: South Western, 1993. Buku.

Gaya MLA

Jain, Subhash C. Marketing planning and strategy. 4e Cincinnati, Ohio: South Western, 1993. Buku.

Gaya Turabian

Jain, Subhash C. Marketing planning and strategy. 4e Cincinnati, Ohio: South Western, 1993. Buku.