Gaya APA

Rossiter, John R, Percy, Larry. (1997). Advertising communications and promotion management (2e). Boston: McGraw Hill.

Gaya Chicago

Rossiter, John R, Percy, Larry. Advertising communications and promotion management. 2e Boston: McGraw Hill, 1997. Buku.

Gaya MLA

Rossiter, John R, Percy, Larry. Advertising communications and promotion management. 2e Boston: McGraw Hill, 1997. Buku.

Gaya Turabian

Rossiter, John R, Percy, Larry. Advertising communications and promotion management. 2e Boston: McGraw Hill, 1997. Buku.