Gaya APA

Schultz, Don E, Tannenbaum, Stanley I. (1989). Essentials of advertising strategy (2e). Lincolnwood, illinois: NTC Business Books.

Gaya Chicago

Schultz, Don E, Tannenbaum, Stanley I. Essentials of advertising strategy. 2e Lincolnwood, illinois: NTC Business Books, 1989. Buku.

Gaya MLA

Schultz, Don E, Tannenbaum, Stanley I. Essentials of advertising strategy. 2e Lincolnwood, illinois: NTC Business Books, 1989. Buku.

Gaya Turabian

Schultz, Don E, Tannenbaum, Stanley I. Essentials of advertising strategy. 2e Lincolnwood, illinois: NTC Business Books, 1989. Buku.