Gaya APA

Cravens, David W. (1987). Strategic marketing (2e). Homewood, Illinois: Irwin.

Gaya Chicago

Cravens, David W. Strategic marketing. 2e Homewood, Illinois: Irwin, 1987. Buku.

Gaya MLA

Cravens, David W. Strategic marketing. 2e Homewood, Illinois: Irwin, 1987. Buku.

Gaya Turabian

Cravens, David W. Strategic marketing. 2e Homewood, Illinois: Irwin, 1987. Buku.