Gaya APA

Kotler, Philip, Armstrong, Gary. (2004). Principles of marketing (10e). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. 10e New Jersey: Prentice Hall, 2004. Buku.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. 10e New Jersey: Prentice Hall, 2004. Buku.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. 10e New Jersey: Prentice Hall, 2004. Buku.