Gaya APA

Piercy, Nigel F, Cravens, David W.. (2003). Strategic marketing [CD] (7e). Boston: McGraw-Hill.

Gaya Chicago

Piercy, Nigel F, Cravens, David W.. Strategic marketing [CD]. 7e Boston: McGraw-Hill, 2003. CD ROM.

Gaya MLA

Piercy, Nigel F, Cravens, David W.. Strategic marketing [CD]. 7e Boston: McGraw-Hill, 2003. CD ROM.

Gaya Turabian

Piercy, Nigel F, Cravens, David W.. Strategic marketing [CD]. 7e Boston: McGraw-Hill, 2003. CD ROM.