Gaya APA

McCarthy, E. Jerome, Perreault, William D. (1991). Essential of marketing (5e). Homewood, Illinois: Irwin.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.

Gaya MLA

McCarthy, E. Jerome, Perreault, William D. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D. Essential of marketing. 5e Homewood, Illinois: Irwin, 1991. Buku.