Gaya APA

Kotler, Philip, Armstrong, Gary. (2012). Principles of marketing (14e). Boston: Pearson Education.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. 14e Boston: Pearson Education, 2012. Buku.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. 14e Boston: Pearson Education, 2012. Buku.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. 14e Boston: Pearson Education, 2012. Buku.