Gaya APA

Walker, Orville C, Boyd, Harper W. (1998). Marketing management : a strategic approach with a global orientation (3e). Boston: Irwin.

Gaya Chicago

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.

Gaya MLA

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.

Gaya Turabian

Walker, Orville C, Boyd, Harper W. Marketing management : a strategic approach with a global orientation. 3e Boston: Irwin, 1998. Buku.