Strategic brand management : building, measuring, and managing brand equity

Dilengkapi dengan best practice cases in branding

Best practice cases in branding : lessons from the worlds strongest brands

Sertaan dari buku: Strategic brand managementBibliografi p. 287-288

Marketing management

Edisi

12e

ISBN/ISSN

0-13-196853-X

Deskripsi Fisik

xxxix, 672p. : ilus., glosari, indeks; 27x21 cm

Judul Seri

-

No. Panggil

658.8 KOT m

Marketing management

Edisi

13e

ISBN/ISSN

978--0-13-135797-6

Deskripsi Fisik

813p. : ilus., ilus., indeks; 28x22 cm

Judul Seri

-

No. Panggil

658.8 KOT m

Manajemen pemasaran, jilid 2

Judul asli: Marketing management, 13e, Pearson Education, 2009

Manajemen pemasaran, jilid 1

Judul asli: Marketing management, 13e, Pearson Education, 2009

Marketing management

Edisi

14e

ISBN/ISSN

978-0-273-75336-0

Deskripsi Fisik

679p. : ilus., indeks; 28x21 cm

Judul Seri

-

No. Panggil

658.8 KOT m

Strategic brand management: building measuring, and managing brand equity

Edisi

4e

ISBN/ISSN

978-0-273-77941-4

Deskripsi Fisik

590 hlm; iil, 21x28 cm

Judul Seri

-

No. Panggil

658.827 KEL s

Marketing management

Edisi

15e

ISBN/ISSN

978-1-292-09262-1

Deskripsi Fisik

136 hlm.: bibl., ilus., ind.; 27x21 cm

Judul Seri

-

No. Panggil

658.8 KOT m

Marketing management

Edisi

15e

ISBN/ISSN

978-1-292-09262-1

Deskripsi Fisik

136 hlm.: bibl., ilus., ind.; 27x21 cm

Judul Seri

-

No. Panggil

658.8 KOT m