cover
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Dilengkapi dengan best practice cases in branding

Edisi
2e
ISBN/ISSN
0-13-041150-7
Deskripsi Fisik
xxvii, 788p. : ilus., indeks; 24x18 cm
Judul Seri
-
No. Panggil
658.827 KEL s
cover
Best practice cases in branding : lessons from the worlds strongest brands
Keller, Kevin Lane

Sertaan dari buku: Strategic brand managementBibliografi p. 287-288

Edisi
-
ISBN/ISSN
0-13-141133-0
Deskripsi Fisik
288p. : tabel; 24x18 cm
Judul Seri
-
No. Panggil
658.827 KEL b
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edisi
12e
ISBN/ISSN
0-13-196853-X
Deskripsi Fisik
xxxix, 672p. : ilus., glosari, indeks; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m

Edisi
12e
ISBN/ISSN
0-13-196853-X
Deskripsi Fisik
xxxix, 672p. : ilus., glosari, indeks; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edisi
13e
ISBN/ISSN
978--0-13-135797-6
Deskripsi Fisik
813p. : ilus., ilus., indeks; 28x22 cm
Judul Seri
-
No. Panggil
658.8 KOT m

Edisi
13e
ISBN/ISSN
978--0-13-135797-6
Deskripsi Fisik
813p. : ilus., ilus., indeks; 28x22 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Manajemen pemasaran, jilid 2
Kotler, PhilipKeller, Kevin Lane

Judul asli: Marketing management, 13e, Pearson Education, 2009

Edisi
13e
ISBN/ISSN
978-979-075-326-6
Deskripsi Fisik
Jilid 2; xxviii, 412p. : ilus., indeks; 28x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Manajemen pemasaran, jilid 1
Kotler, PhilipKeller, Kevin Lane

Judul asli: Marketing management, 13e, Pearson Education, 2009

Edisi
13e
ISBN/ISSN
978-979-033-935-4
Deskripsi Fisik
Jilid 1; xxviii, 346p. : ilus., indeks; 28x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edisi
14e
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
679p. : ilus., indeks; 28x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m

Edisi
14e
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
679p. : ilus., indeks; 28x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Strategic brand management: building measuring, and managing brand equity
Keller, Kevin Lane

Edisi
4e
ISBN/ISSN
978-0-273-77941-4
Deskripsi Fisik
590 hlm; iil, 21x28 cm
Judul Seri
-
No. Panggil
658.827 KEL s

Edisi
4e
ISBN/ISSN
978-0-273-77941-4
Deskripsi Fisik
590 hlm; iil, 21x28 cm
Judul Seri
-
No. Panggil
658.827 KEL s
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edisi
15e
ISBN/ISSN
978-1-292-09262-1
Deskripsi Fisik
136 hlm.: bibl., ilus., ind.; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m

Edisi
15e
ISBN/ISSN
978-1-292-09262-1
Deskripsi Fisik
136 hlm.: bibl., ilus., ind.; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edisi
15e
ISBN/ISSN
978-1-292-09262-1
Deskripsi Fisik
136 hlm.: bibl., ilus., ind.; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m

Edisi
15e
ISBN/ISSN
978-1-292-09262-1
Deskripsi Fisik
136 hlm.: bibl., ilus., ind.; 27x21 cm
Judul Seri
-
No. Panggil
658.8 KOT m

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